Mini University — SMS Compliance Case Study

The Challenge

Mini University depends on SMS to keep parents informed about attendance — and for them, attendance isn't just operational, it's financial. Ohio's Publicly Funded Child Care (PFCC) program ties reimbursement directly to verified daily attendance, so a missed message can become a missed dollar. In late 2024, U.S. mobile carriers fully tightened enforcement of A2P 10DLC, the registration regime that governs business SMS sent over standard 10-digit numbers. Without an approved campaign on file with The Campaign Registry, messages are throttled, filtered as spam, or blocked outright. Mini University's initial registration was rejected, putting their parent communications at risk and threatening the reimbursement revenue tied to those messages. The compliance landscape is intentionally dense: brand registration, campaign registration, sample messaging, opt-in language, dedicated consent URLs, and Terms of Service updates — each gated by rules that change without notice. Most small organizations either abandon SMS or pay a legal or agency partner several thousand dollars to navigate it.

Our Solution

Salyers AI took the project end-to-end, treating compliance as an engineering problem rather than a paperwork problem: Rejection audit — Reviewed the original campaign submission and identified the specific clauses, missing assets, and language that triggered the rejection Dedicated consent page — Built and deployed a /sms-consent/ page on Mini University's production domain with the exact opt-in language, sample message preview, and disclosure flow carriers require Policy updates — Revised the site's Terms of Service and Privacy Policy to include the SMS-specific provisions The Campaign Registry validates against Campaign resubmission — Repackaged the campaign with documented use case, sample messages, opt-in/opt-out flow, and supporting URLs; resubmitted through Twilio Phase 2 foundation — Structured the brand and campaign records so a second messaging use case (recruiting and hiring outreach, originating from their UKG instance) can be added later without starting compliance over from scratch

Technologies